Case 02 / 09
Encanto Amatista
A jewelry store that wins people over from the first scroll.
Web Design · E-Commerce
Project
Encanto Amatista is a Colombian accessories boutique specializing in hypoallergenic stainless steel and rhodium-plated jewelry. It offers more than 100 products organized by category (rings, earrings, chains, bracelets), a wholesale program, personal advice over WhatsApp and free shipping from COP 300,000. The goal was a shopping experience that wins people over from the first scroll.
Challenge
Translate the brand's feminine, elegant and approachable personality into a functional e-commerce built to convert. The design had to balance an aspirational product presentation with easy browsing and checkout, especially on mobile.
What we built
- 01Large-format hero with lifestyle product photography and strong CTAs
- 02Carousels for featured collections and new arrivals with touch navigation
- 03Navigation by jewelry type: rings, earrings, chains, bracelets and more
- 04Product cards with price, "Add to cart" button and volume discounts
- 05Customer testimonials section to build trust
- 06WhatsApp integration for personal advice
- 07Elegant purple palette (#675699) with Philosopher + Mulish typefaces
- 08Responsive design with a slide-out menu and cart counter in the header
Designed for every screen.
Desktop and mobile, designed together from the first sketch.
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- Reference
- Encanto Amatista
- Destination
- Your new website
- Gate
